Hello fellow Karaoke enthusiasts! We'd like to approach the subject of Shop Small and what it means not just for us, but as a community.
According to the SBA, Small Business Administration, there are 27.9 million small businesses in the United States, making up at least 50% of the US economy. The SBA classifies small businesses as independently owned and operating with 500 or less employees.
In fact, many of the familiar faces you see day to day, such as your friends or neighbors, are small business owners. Local businesses such as dance studios, music teachers, mechanics, hairstylists, and fitness instructors run their own businesses day in and day out. Shopping locally supports people of your community and grants you access to knowledge and expertise of their respective product.
Nowadays the market is consumed by competition for who can meet the next lowest price. While low pricing drives sales, it also drives up buyer’s remorse. The small business retailer down the street probably has quality options in stock as well as a bounty of know-how to make a confident purchase.
Shop Small Saturday is a campaign that aims to encourage buyers to shop more locally. Your support matters whether you're liking a Facebook or Instagram post, referring friends to shop locally, or leaving reviews on Google. You can, of course, also support small businesses by purchasing their products or services.
Your local community needs your support more than ever as struggles of operating a business is more evident with the onset of the pandemic. Less traffic means less sales for your local businesses and less sales will mean a withering community; Local stores shuttering for good, neighbors moving away, your favorite restaurant or cafe closing down. Please don’t forget that your community is counting on you.